At Baldev Jewellers, we don’t just sell jewelry; we build connections. Our customers often come in looking for something special, and in the process, they share their stories, their joys, and their concerns with us. Over time, I noticed that many families who visited us would casually ask if I knew of a suitable match for their son or daughter. These conversations, filled with hope and trust, sparked an idea that I hadn’t anticipated.

While I wasn’t one to attend many social events, I found a new way to connect with people through TikTok. My husband and I initially started making videos to showcase our jewelry, but then he had a brilliant idea—why not create TikTok videos to help match singles within our community? It was a modern twist on the traditional matchmaking process, and I was immediately intrigued.

What began as a small side project has blossomed into Poonam Matchmaking. Through our videos, we share profiles of singles who are looking for meaningful connections. Each profile represents not just a person, but a story, a family, and a future waiting to unfold. Our community has embraced this initiative, and the response has been overwhelming.